Tips to Write SEO Optimized Title & Descriptions

When coming to any blog or a website, title plays the most important role in attracting visitors. At the same time, the description tag or the snippet which is displayed beneath the title in SERPs (search engine result pages) will steal the second place in making visitors to click on your result.

What is a Title and Description?

A post title is something that represents the whole content or an article in a short sentence of words. Even Google or other search engines have their own importance for titles and descriptions (snippets).

So, writing the optimized title and description tags will help your blog to gain more visitors from search engines.

Note: It is advised to add unique meta tags for every page for better rankings.

Tips to Write Optimized Title & Descriptions for Better SEO

Whether you use Blogger or WordPress blogging platforms, the same process is to be followed. Generally, we should keep the title’s character count under 70 and description count under 156 for better indexing. However, the exceeded limit will be ignored by the search engines.

Recommended: How to Add Unique Meta Tags to Every Post in Blogger?

  • Targeted Keywords: Make sure you use your most targeted keyword (atleast once) in your title & description. It would be nicer if it is used at the beginning of the title and/or description.
  • Simple & Appealing: Write it so simple that it should easily tell your readers what your content is all about. Using creative words like “9 Tips to”, “6 Worthy Tips to”, “7 Not so Useful” etc…will attract more. However, make your description go natural. Limit it to 156 characters (including spaces).
  • Synonimize: Mostly, the titles which you thought of will be used by many on their blogs and so using Synonyms will help you write unique titles. The same applies to the description tag. Doing so, we’re targeting the same content but with different words.
  • Questionable Titles: Using questionable titles such as “how”, “what”, “why” etc…in our post tiles will surely grab the reader’s attention. Also, make sure to give an unfinished answer in the description if you write a questionable title. This will help the visitor to get interest to read your post further.

That’s it! Follow the above tips to optimize your post titles and descriptions.

Note: The same strategy doesn’t work on all blogs. So, try to use different strategies and find the one that is working best for your blog type.


  1. most of the time while using SEO plugin, i just dont add excerpt for post and leave them as default so they pick first two or three sentences from actual post and show them on SERP, is it ok ?

  2. I like the way in which you explained the quick and effective seo tips. I am doing seo from quite a long time and always likes the post like this in which new tips are discussed. Thank you for the wonderful post.

  3. The title and descriptions you give to your web page should have a set maximum number of characters. Anything you write beyond the first few characters will not be shown in the search engine results. Titles and descriptions that are too long are ultimately cut off from search engine results, looking unprofessional as well as awkward. In addition to that, excess characters in your page titles and descriptions dilute your title’s keyword density. While this may seem to be very restrictive, it forces you to focus only on your page’s most critical keywords, thereby improving your title’s impact on the search engine results. The rigid structure of your title and descriptions facilitates elegance and simplicity, which are appreciated both by search engines and users.

  4. Hello radha garu,
    This is very good article. I am following this simple method. I found so many “Article rewriting” softwares on the net. Which is the best software to write or re-write the articles. Please give reply. Thank you.

    1. To be frank, no software would be able to write an article perfectly. The software simple rephrases the most common words with their synonyms. Such re-written articles can pass copyscape but can’t escape Google penalties because the total meaning of the article won’t change even if you use synonyms. So, the article is still a copied one. Its better to write the same in your own words.

      However, you can make use of such articles in building tier 2 links to your tier 1 links. Here is one web tool which is good in rewriting an article –

Leave a Reply

Your email address will not be published. Required fields are marked *