When it comes to Blogging, many get confused in choosing the right niche to blog about. To clear their dilemma, here is a simple thumb rule for selecting the most profitable niche.
- List your interests by topic on an Excel sheet. Choose only the topics you’re good at as it will help you in the long run.
- Go to the Google Adwords Keyword Tool (now Keyword planner) and enter your first keyword. You’ll now get the list of related keywords as well as other information such as the number of people searching for those keywords as well as the CPC (more important) for those keywords.
- Repeat the step 2 for all your listed keywords separately for each one and then using your Excel skills (sorting), decide which niche is profitable for you. If you’re still confused in deciding the niche, see the next step.
- Go to Amazon, ClickBank, Shareasale etc… and search for the products that may suit your selected topics. In case if you’ve more number of products to promote, that would be the most profitable niche for you. (Remember, Adsense is not the only program to earn money online. There are many bloggers who earn lakhs from selling products as Affiliates. The blog you’re reading now is monetized by ClickBank + Hosting Affiliates and not Google Adsense).
Good sign: If your selected niche is having good CPC as well as enough number of products to promote, then it would be the best niche to blog about.
How to Do Keyword Research? [Video Tutorial with Live Examples]
That’s it! Now, you can go to your favorite domain registrar (my favorite is Godaddy) and book your domain. Next, choose the best WordPress hosting (I prefer Bluehost) and set up your blog. In case you don’t want to spend much in the beginning, you can go with Blogger platform which is free as well as efficient and later migrate from Blogger to WordPress easily.
Now, let us come to our main topic. You might have noticed many Bloggers referring to the terms Niche, Micro-niche etc… Let me add another term here which is ‘mini niche’. In case you’re confused with these terms, let me explain them in detail.
Different Styles of Blogging
Instead of going for a general topic, many webmasters usually go with Niche Blogging as it will help them target custom audience who’re interested in that particular area. Surprisingly, when you start a niche blog, you should cover each and every topic related to that niche.
For example, if you consider a health niche, then you should cover all the topics that come under the subject ‘Health’. This makes your job even tougher because being a single author, it is a pretty tough job. So, people usually consider micro-niches.
Pro: Huge traffic (in case successful) and obviously huge earnings.
Con: Huge competition. You’ll have to update 3-4 informative posts daily to rank well which is a bit tough if done single handedly.
Micro Niche Blogging
Rather than covering different topics, webmasters generally write about a specific category.
For example, ‘prostate cancer’ is a micro niche topic where you’ll just write about the disease called prostate cancer and nothing else. There are more chances of getting closer-targeted people who’re just looking for the information about prostate cancer. So, the chances are high that your blog will become an authority blog in that specific category (if utilized well).
Pro: Can become authoritative. It is somewhat easy to rank for the targeted terms.
Con: You’ll be out of topic ideas after some point of blogging. As you’ve selected a specific category, you’ll be limited to just a certain number of posts which lands in you in dilemma whether to continue it or not and if not updated regularly, you’ll lose your rankings for sure.
Mini Niche Blogging
Here comes the interesting part. Mini niches are those where you can stay in the competition while getting ranked high in the search engines for different topics.
For example, ‘Cancer’ is a mini niche topic where you can write about different types of cancers in detail.
Pro: You’ll have a decent number of topics to cover while still ranking well for different keywords.
Con: I don’t really find any demerits in mini niches. So, it is pretty beneficial for everyone.
That’s it! Hope, I’ve covered the differences between niches, mini niches and micro niches in Blogging. Here are my thoughts about these three styles of Blogging.
- Niche Blogs – Suitable for Well-experienced Bloggers and those with dedicated staff.
- Mini Niche Blogs – Suitable for webmasters with moderate experience (2-4 years) and also for those who can afford to hire at least a single writer to assist them. Experienced bloggers can also bank on with mini niches.
- Micro Niche Blogs – Suitable for beginner bloggers who single handedly write for their blogs. All the experienced bloggers can also bank on with the micro niche blogs.
Now, it is your turn to decide under which category you fall and which type of Blogging suits you. Looking for your thoughts on this?