How to Market/Promote your Blog Offline?
One shouldn’t ignore “promotion” if he wants to get customers to his product/service and that applies to blogging too. In my case, I put 35% of effort to write and 65% to promote my websites. This is because, your blog won’t taste success if people didn’t even know about your website and that is why proper marketing has to be done. There are two types of marketing; Online and Offline. Both are essential for making your blog successful or to improve sales of your products.
Ways to Market/Promote your Blog Offline
Business Cards: If you’ve a personal/business card, single out your blog’s address (or even QR code) on your business card.
Stickers: Have you remembered Google plus stickers issued by Google Adsense for free to all its publishers? Yes! Why not use this same marketing technique to promote your blog. Conduct a giveaway and give free stickers (mouse pads) to all the users who participated in the giveaway. You can also attach them to your car’s rear glass.
Events: If you’ve some money, you can simply conduct/arrange an event and invite blogger friends to promote your blogs. It will also let you know the big guns in your niche.
Newspapers: Contact your local newspaper agent and ask him for an ad in their tech journal or write a success story on your blog and email the journalists with your press release. If they find you’re worthy to get covered, you’ll become popular. Try your luck. Or-else, you can also write a catchy article for your local magazine that relates to your demographic and ask them to publish your URL for reference.
Brand Your Website: Print your website address on items such as mouse pads, coffee cups, T-shirts or even pens and pencils. Simply, give away them for free. This offline marketing tactic works in most cases.
Pamphlets: This is a very less-expensive offline marketing technique and if you’re able to draw their attention through your pamphlet, then you’re successful.
Don’t Miss: Niches that Doesn’t Require Writing Skills
Advertise: You can have your blog address advertised on auto rickshaws, call taxis or even on buses, Radio, Television, Yellow pages etc… This tactic requires you to invest bigger amounts than the other promotional methods.
Mouth Publicity: This marketing technique is effective as well as free. Contact your friends, colleagues whom you think are interested in the area you write and tell them about your website or email them or text them. Chances are high and these people will convert well.
Not all the niches are suitable for offline promotion and a few niches convert very well with offline promotion – weight loss, make money, entertainment etc… So, first decide whether your blog’s niche is suitable to be promoted via the above said offline methods.
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19 Comments to “How to Market/Promote your Blog Offline?”
I am thinking of writing some articles in youth magazines or papers and include my blog url at the end.
george@seekdefo recently posted..Make money writing articles, 120+ sites that pay up to $150 for guest posts
Hahaha..very funny and effective way to promote a blog offline.
Rahul recently posted..Blogging Goals of 2013 to Make More Money
You had shared a good article with us. It has helped me a lot to gain knowledge about something new.
Fresh Article and nice to read also. Totally agreed with Radhe Bro its always vital to let people and ” Big Guns ” know about your efforts and website .
Narender recently posted..Why WordPress Blog is Better then Blogspot Platform ?
I agree. That is exactly the most common things that other people do when it come to offline marketing. Time consuming and needs more effort but it’s worth it.
Marnie Byod recently posted..Living In The Lock-Up in Surry Hills
great article RK, these ways are quite effective and we can get huge number of visitors through advertisements but the negative point is we have to spent a lot of money for this……
Yes Gaurav, but not all the ways are costlier. For example, Auto-ads are very cheaper (seen in Hyderabd) and are efficient too…
Great post, never really thought about offline marketing until reading this post
Jade recently posted..Myths about learning a language
Mouth Publicity is actually one of the thing that I really consider very effective.
It’s one of a kind type of marketing strategy.
Lea @ Doula Training recently posted..Get Experience by Volunteering to Assist a Certified Doula
INteresting
Thank you so much!
Taimoor recently posted..Bit.ly as MyBB Url Shortener
yes, another way to promote blog, tell a friends face to face about our blog maybe more efective
kang topjer recently posted..Download Yahoo! Messenger Terbaru 2012 Offline Installer
Great post Radha, in my opinion word of mouth marketing can work really well. I also recommend doing press releases to get local traffic to your blog too.
Fabrizio Van Marciano recently posted..New eBook for Bloggers: 10 Steps To Build A Better Email List
Thanks for sharing this..!!!very true,easy and quite effective suggestions….:-)
Rahul recently posted..Blogging Goals of 2013 to Make More Money
promoting offline is a very cool trick..thnks.keep posting
rahul recently posted..Blogging Goals of 2013 to Make More Money
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i am not sure if people go to those links they see on newspaper , magazines or on bilboards, atleast i don’t bother to open them, may be i am too lazy.
Sneakywolf recently posted..common question: How to become a hacker? Newbies | beginners
Newspaper Advertising is great. However it would be costly one, but it can help you to make your website a brand. Offline promotion is great but needs more innovative ideas
Narender Chopra recently posted..What is the Ideal Keyword Density For better SEO ?
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Many of us concentrate on online promotion and fails in offline. Though online helps, offline also plays a crucial role for success of a blog. Thanks for the wonderful share.