Difference Between Hits, Visits and Unique Visits

Many people get confused while looking at the web stats of any website. It’s always better to have an idea of web stats, including Hits, Visitors and Unique visitors. So, today I’d like to share a few thoughts of mine about the difference between the 3 metrics – Hits Vs Visitors Vs Unique Visitors.

Difference Between Hits, Visits Unique Visits

  1. Hits: A hit is a simple statistic which tells you that one of your webpage has been visited/loaded. The HIT metric is obviously inaccurate as a measure of actual visitors that landed on your site because one single visitor might visit 10 different web pages of yours in the same/single browsing session. In general, we can call them as ‘page views’.

    Verdict: This HIT metric can be altered and so doesn’t have any importance while analyzing a website.

  2. Visitors: Even though more helpful than Hits, your website’s number of visitors data will contain the duplicate/redundant numbers which is taken from the overall hit count. The “Visitor” metric tell you how many times a website has been visited within a given period of time. The main difference between Hits & Visitors is that hits metric count each inner page visits, back button clicks & page refreshes while the Visitors metric only count the visiting session to your site once.

    Verdict: As the visitor metric counts the same visitors (including you) over & over again, it has medium influence in the analysis of a website.

  3. Unique Visitors: Due to the advanced tracking capabilities, this “Unique visitors” metric is considered as the most trusted & dependable web stat. This metric takes the unique visitor identifiers such as the visitor’s IP address into account in order to determine whether it is the first time visit or a return visit within a given period of time.

    Verdict: Due to its advanced tracking capability, the “Unique visitors” is the perfect metric that can be taken into account while analyzing the web stats of any website.

Google Analytics - Hits vs Visits vs Unique Vists

Example Web Stats:

  • 5,000 Hits – Each time a webpage is viewed/refreshed.
  • 1500 Visitors – How many times the site was visited during the day? This could include the same individual visitor (including you) coming back later in the same day to your site.
  • 1200 Unique Visitors – How many different or unique visitors stopped by/landed on your site during a particular day.

Hope these examples will give you an overview of web stats & the difference between Hits, Visitors and Unique Visitors.

P.S: Don’t rely on Alexa as it can be easily manipulated. Here are a few tips to increase Alexa ranking.

Ultimate Tips to Reduce Website Bounce Rate

Bounce Rate, a well-known Analytics grade to all people in the blogosphere. Surprisingly, this is the only figure in the entire web analytics tool that needs to be reduced 🙂 . The rest of the figures like Visits, Page Views, Time on Site, Pages/visits etc…need to be increased all the time.

And many people ignore the word that high bounce rate affects Google Adsense income, which is partially true. This high bounce rate will indirectly impact Adsense earnings, because if people leave your website without engaging in it, then who will be there for you to click on the ads. So in one or the other way, it affects the Adsense income.

How Bounce Rate is Calculated?

Bounce Rate is a metric used to measure the quality of visits a website receives. High bounce rate normally indicates that the landing page or the entrance page is neither relevant nor useless and make the visitors navigate towards another website.

Tips to Reduce Bounce Rate of a Website

Bounce Rate is calculated as the amount of visitors who leave a website immediately if they don’t find it interesting or annoying. This percentage criteria helps us to calculate the websites quality score. The bounce-rate must be calculated by associating it the time on site: if the bounce rate is low (more in our case) but visitor length (stay) is more, then we have to consider that as the user did not the find what he is searching for and moving from one page to another. The longer the user stays on the site and the more a low bounce rate has a positive meaning.

Points to be remembered

  • Duration of a visits or time spent on a page itself doesn’t affect bounce rate.
  • Bounce rate also depends on the type of niches. Ex: Entertainment niches will have less bounce rate where as content-related or technology blogs will have higher bounce rate.

Case Studies: Bounce Rate Scenarios

  • Case 1: A visitor spent 1 hour on a single page and after he is satisfied, he closes the page. This is treated as bounce by Google Analytics because he didn’t viewed another page in the site.
  • Case 2: A visitor spent 30 seconds on a website by visiting two different pages one after the other. His visit will not be considered a bounce because he visited more than 1 page on your site.
  • Case 3: A visitor landed on a web page where he viewed a video for about 30 minutes and then left without visiting another post, then it is also treated as bounce.

So, how would you tackle situations like in Case 3? Here comes the “Event tracking” to the rescue. You can track events like Flash, Ajax, Videos, Banners etc..using event tracking in Google Analytics. So even though the visitor clicked away from the page after watching the video, GA Event Tracking will actually calculate the duration of the visit and reflects it in the bounce rate marking it as not bounce.

Extras: See this video tutorial to know how to setup Event Tracking on your website.

There are many reasons of why a user leaves a website/page without responding to anything. Below you’ll both the reasons and solutions.

Tips to Reduce Website Bounce Rate

  1. Page Design: A pleasant page design/presentation attracts the visitors to your site and also helps to stay for some time at least for the attracting design.
  2. Loading Time: Improve your webpage load time. If your website takes more time to load, users may get bored and may close the tab instantly and move to another webpage. Remember that you’re not the only person who provides the solution to the users problem. There are many websites available on the net where people can get help. So try to decrease it..
  3. Interesting Topic: Write interesting topics for the sake of the users as well as for search engines. If your message is said in a convincing mode, it’s very easy for a user to read more about it or to buy your product.
  4. Related Posts: Use WordPress related posts plugin below the posts which help readers to engage more. If yours is a blogger blog, you can use “Linkwithin” to get related posts.
  5. Size of the content: This was another important factor that increases bounce rate. Remember that all users will not have enough time to read such a long stories. So make it simple. Convey what you have to say in a simple and short manner (in my view, a 500 word article is more than enough until unless you’re writing some detailed tutorial for beginners like the one you’re reading now).
  6. List the Popular Posts: Use most popular posts plugin which helps users to view the most popular pages on your site. A working strategy to keep visitors on your site for more time. Blogger users can simply go to Layout > Add a Gadget > Choose ‘Popular Posts’.
  7. Clean Advertisements: Publicity is nothing but advertising. Don’t stuff advertisements here and there which make the user get confused? Always try to set the ads in a proper way with clean layout. The ads should stay aside from the content, so that the user can click the ads if he likes it.
  8. Stuffed keywords: Don’t overdo keyword stuffing. This not only gets your site penalized by search engines, but also the users feel it annoying while reading. Write the content in a neat way which is readable by users, not the SE’s. So when you write for the user, the content will automatically become search engine friendly.
  9. Link Color: It is a very common mistake many webmasters do these days. People are used to the links that are in blue color and are underlined. They tend to click the link that is underlined in blue color. If you use different colors in your page, many users (beginners) don’t know what to click and in a Confucius way move out of your site in search of another one.
    • Ex: See the Amazon.com and Google.Com and many big company websites which show their links in color blue. Even though many disagree with this last factor, I strongly believe this as an important factor that improves our click rate as well as bounce rate.
  10. Easy Navigation: Link to your internal pages from every post wherever appropriate and also use the related posts feature. So whenever the user find its difficult to find the content, he can use the navigation to find whatever he needs. A great way that works well in improving SEO score and Analytics.

Finally, create compelling content as it itself make the users to stay more time on your website.

So, always make sure you optimized your website for above factors. These factors will definitely improve the percentage of your Bounce Rate.

What is the Suggested Bounce Rate Percentage?

As per my knowledge and from few experts suggestion, the suggested percentage for a bounce rate should be 50% or less but it varies based on the type of your niche.

For example, like I said in the starting of this post under points to be remembered, ET blogs should have around 18% or lesser bounce rate while the ideal bounce rate for a technology or content-rich blog should be 45-60% or even less.

Reason: Users normally spend more time on entertainment blogs where as in technology blogs, people come looking for a solution and once they found it, they just read and leave.

Will Google penalize sites that have Low Bounce Rate?

To be frank, Not completely yes. But, it does have slight impact on your rankings.

Do share your ideas about reducing bounce rate of your website so that others can get benefited from your experience.

How Facebook has got #1 Alexa Rank? {Case Study}

Until a few weeks back, Google has dominated Alexa ranking as the number 1 visited website in the world. But, suddenly Facebook which was ranked 2nd suddenly overtook Google. Many users have thought that there was some glitch in the Alexa ranking system and waited for Google to return back to its position. However, there is no change in Google and Facebook’s Alexa rank.

You might also be thinking that there is something wrong with Alexa ranking system as Google is the most used website in the world. But the truth is there is absolutely nothing fault in the Alexa ranking system and here is our case study on “how Facebook topped Alexa”.

Facebook Vs Google Alexa Ranking

Every computer user knows Google is the most widely used websites on the web and at the same time, not every computer user has got a Facebook account. Then how come Alexa has ranked Facebook as #1?

It may be because Facebook has only one domain (facebook.com) which is served to everyone in the world while Google serves different tld versions based on the user’s visiting country such as google.co.in for India, google.com.au for Australia etc…

Is Alexa really Worth in determining a Websites Traffic?

The above example clearly proves that we shouldn’t depend on Alexa rank of a website to determine its credibility score. There are several websites in the entertainment niche that’re having low Alexa rank but they attract massive traffic and at the same time blogs in the marketing niche will have a very high Alexa rank and attract less traffic compared to entertainment blogs.

So, don’t worry about Alexa ranking anymore and find out how you can easily manipulate Alexa ranking.

Points to Remember:

  • A decent Alexa ranking improves the chances of potential advertisers to your website.
  • Low Alexa rank doesn’t mean a website is getting less visits.
  • Having high Alexa doesn’t imply your website ranks high in search engines.

All the information you read here is completely my opinion and didn’t mean to hurt anyones feelings.

Add Google Analytics to WordPress or BlogSpot Blog

Site stats are undoubtedly one of the most significant success factor for any website or blog. The best and suggested way to know your blog’s traffic is to use Google Analytics. It’s a free service from Google for all webmasters.

Benefits of using Google Analytics for Bloggers

Google Analytics will be useful in tracking:

Your Website Visits: Google Analytics will help you to track your visitors information which includes his geographical location, browser version, screen resolution, operating system, language and more.

Using this data, you can analyze how well your site is being read by the users so that you can make changes in case the visitors are not finding your blog useful.

User Interaction on Your Website: You can track the pages on which the user landed, where he went after reading the landed pages, time spent on site, page views and the bounce rate.

Bounce Rate is nothing but the percent of users exit your site on their first visit).

Sources of Traffic: Traffic sources section in Google Analytics lets you find where the user did came from: Search engines, direct visits, and referral links. Based on the percentage, you can optimize the sources that are underperforming.

By analyzing the above sections, you can focus on the strategies that suit your blog and eliminate the rest.

How to Sign up with Google Analytics?

  1. Go to Google Analytics sign up page > Use your gmail account to sign-in. Create one if you don’t have a Gmail account.
  2. On the next screen, you’ll be prompted to Sign Up for Google Analytics. Click on “Sign Up” button.
  3. On the next step, enter your site information. The time zone can be set as per your wish or based on your targeted country.
    Add Google Analytics to WordPress or BlogSpot Blog
  4. Next, enter contact information and agree with their terms.
  5. You’ll receive the code that needs to be pasted in your website.
  6. Copy the code, leave the window unclosed and move to your blog’s dashboard.

How to Install Google Analytics in WordPress?

  1. Go to Appearance > Editor and open header.php file.
  2. Now, paste the code you’ve copied from Google Analytics (step 6) just before the closing head tag (</head>).
  3. Save settings and go back to the Google Analytics dashboard (from step 6) and click “Save and Finish”.

You can also use WordPress plugins to add Google Analytics to your website. I personally recommend Google Analytics for WordPress by Yoast and Google Analyticator.

Note: It will take upto 12-24 hours for Google to start showing your website traffic data.

How to Install or Add Google Analytics in Blogspot or Blogger Blogs?

  1. Login to your blogger dashboard.
  2. Go to Templates section > Edit HTML > Proceed.
  3. Now find </head> and just before it, place the Analytics code that you copied from the GA interface (step 6).
  4. Click on “Save template”.
  5. Go back to the Google Analytics dashboard (from step 6) and click “Save and Finish”.

If you’ve any questions or doubts related to Google Analytics, please don’t hesitate to ask us by commenting below.